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Websites for the businesses that actually run Britain.

WordPress studio for UK trades, clinics, fitness studios, cleaners, green installers and outdoor operators. Built fast. Ranked locally. Supported forever.

★★★★★ 5.0 on Clutch
★★★★★ 5.0 on Trustpilot
14+ yrs WordPress experience
 UK office · Avg. reply 2 hrs · NDA on request
Local Trades
Fitness Studios
Outdoor Activities
120+ sites shipped
96
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0+
Years WordPress experience
Founded by a 14-year WordPress veteran. Hand-coded themes, no page-builder bloat.
0+
Sites shipped
From single-trade sites to multi-location booking platforms.
0/100
Avg. Lighthouse score
Hand-coded WordPress with the speed of a static site, the ease of WP.
£0
Lock-in fees, ever
You own the code, the hosting, the domain. Cancel any time.
What we believe

British small business
deserves better.

A plumber in Coventry should not lose work because his website was built by someone's cousin in 2017.

A reformer Pilates studio should not bury its founder offer three clicks deep, behind a third-party booking widget.

A coasteering school in Cornwall should not be selling something unforgettable from a homepage that looks like a leisure centre.

We build the websites those businesses should have had the first time.

Six niches Real expertise Flat fees Fixed dates
London Birmingham Manchester Leeds Bristol Edinburgh Cardiff Brighton Newcastle Liverpool Sheffield Nottingham Glasgow Southampton Oxford Cambridge Bournemouth Reading Milton Keynes Wolverhampton Norwich Leicester Coventry Belfast Plymouth Exeter Bath York Chester Aberdeen Swansea London Birmingham Manchester Leeds Bristol Edinburgh Cardiff Brighton Newcastle Liverpool Sheffield Nottingham Glasgow Southampton Oxford Cambridge Bournemouth Reading Milton Keynes Wolverhampton Norwich Leicester Coventry Belfast Plymouth Exeter Bath York Chester Aberdeen Swansea London Birmingham Manchester Leeds Bristol Edinburgh Cardiff Brighton Newcastle Liverpool Sheffield Nottingham Glasgow Southampton Oxford Cambridge Bournemouth Reading Milton Keynes Wolverhampton Norwich Leicester Coventry Belfast Plymouth Exeter Bath York Chester Aberdeen Swansea
Six niches · zero generalism

We build for these six, properly.

Each niche gets its own component library, copy bank, SEO playbook and integration kit — sharpened across dozens of UK small businesses.

01 / 06 — LOCAL TRADES

Local trades that ring the phone, not the alarm

Plumbers, electricians, builders, roofers and gas engineers — your volume engine. Most have weak or no websites, all need local SEO that brings real callouts.

Plumbers Electricians Builders Roofers Gas engineers
Open the local trades playbook
Local Trades Local Trades
02 / 06 — CLEANING COMPANIES

Cleaning sites that book themselves while you're mid-mop

Domestic, commercial, end-of-tenancy, carpet & upholstery — fast turnaround sites with instant online quotes and recurring local-SEO retainers.

Domestic End-of-tenancy Commercial Carpets Upholstery
Open the cleaning companies playbook
Cleaning Companies Cleaning Companies
03 / 06 — REFORMER PILATES & BOUTIQUE FITNESS

Class schedules that fill themselves before the lights dim

Reformer Pilates, F45, hot yoga, boxing, climbing — the fastest-growing UK studio category, with members who book on their phone at 7am.

Reformer Pilates F45 Hot yoga Boxing Climbing
Open the reformer pilates & boutique fitness playbook
Reformer Pilates & Boutique Fitness Reformer Pilates & Boutique Fitness
04 / 06 — PRIVATE HEALTHCARE CLINICS

Clinical sites with the bedside manner of a five-star hotel

Dentists, physios, aesthetics, private GPs, sports therapists — surging demand from long NHS waits, real budgets, real compliance needs.

Dentists Physios Aesthetics Private GPs
Open the private healthcare clinics playbook
Private Healthcare Clinics Private Healthcare Clinics
05 / 06 — GREEN HOME-IMPROVEMENT INSTALLERS

Lead-gen for the policy-backed boom

Solar PV, heat pumps, insulation, EV chargers, battery storage. Real budgets, grant-aware customers and conversion-focused funnels.

Solar PV Heat pumps Insulation EV chargers Batteries
Open the green home-improvement installers playbook
Green Home-Improvement Installers Green Home-Improvement Installers
06 / 06 — OUTDOOR & WATER ACTIVITY OPERATORS

Our signature niche. Booking-ready sites for water and air

Boat hire, marinas, sailing schools, paddleboard & kayak, jet ski, surf schools — plus paragliding, coasteering, zip-line, climbing.

Boat hire Sailing schools Paddleboard Jet ski Surf schools
Open the outdoor & water activity operators playbook
Outdoor & Water Activity Operators Outdoor & Water Activity Operators
What we actually build

WordPress, the way it should have been.

Hand-coded themes on clean WP — no Elementor jail, no Divi spaghetti, no page-builder bloat. Plus the booking systems, SEO and care your niche needs.

New WordPress builds

Hand-coded themes on clean WP — no page-builder bloat. 90+ Core Web Vitals on launch day.

Migrations & redesigns

From Wix, Squarespace, GoDaddy or that nephew's site. Zero downtime, rankings intact.

Booking systems

MindBody, Glofox, custom tide-aware engines — whatever the niche actually needs.

Local SEO + GBP

Page-per-town optimisation, Google Business Profile, link building, monthly reporting.

Our process - four weeks

From "let's talk" to "we're live", in 30 days.

No 12-week discovery phases, no Slack channels that go quiet on day 19. Every project ships in a month or your final invoice is on us.

01

Discovery call

A focused 30-minute call. We learn your services, your patch, your customers, your goals.
Day 0
02

Plan & estimate

A flat-fee quote, a fixed scope, a delivery date. No SOW gymnastics, no "scope creep".
Day 1-3
03

Design & build

You see a clickable design in week one. Sign-off in week two. Build wraps in week three.
Week 1-3
04

Launch & care

We move you live without losing rankings. Then ongoing care: SEO, updates, content, support.
Week 4+
Plumbers Electricians Cleaning Companies Reformer Pilates Studios Private Dentists Solar Installers Boat Hire Builders End-of-Tenancy Cleaners Yoga Studios Physiotherapists Heat Pump Installers Surf Schools Roofers Carpet Cleaners Boxing Gyms Aesthetics Clinics EV Charger Installers Paddleboard Hire Gas Engineers Plumbers Electricians Cleaning Companies Reformer Pilates Studios Private Dentists Solar Installers Boat Hire Builders End-of-Tenancy Cleaners Yoga Studios Physiotherapists Heat Pump Installers Surf Schools Roofers Carpet Cleaners Boxing Gyms Aesthetics Clinics EV Charger Installers Paddleboard Hire Gas Engineers Plumbers Electricians Cleaning Companies Reformer Pilates Studios Private Dentists Solar Installers Boat Hire Builders End-of-Tenancy Cleaners Yoga Studios Physiotherapists Heat Pump Installers Surf Schools Roofers Carpet Cleaners Boxing Gyms Aesthetics Clinics EV Charger Installers Paddleboard Hire Gas Engineers
Client testimonials

Trusted by businesses across the UK.

Real feedback from real clients. Every quote comes from a verified project delivered by our team.

Verified on Clutch — 9 reviews, 5.0 rating →
Care plans - monthly - no lock-in

Build once. Looked-after forever.

Hosting, updates, backups, local SEO and dev time — bundled into a flat monthly that grows with you. Cancel any plan with 30 days' notice.

Starter Care
For trades, cleaners and single-location studios.
£99/mo
  • WordPress core, theme & plugin updates
  • Daily off-site backups
  • Security monitoring & malware scans
  • Up to 1 hour content edits per month
  • Hosting included (UK datacentre)
  • Monthly performance report
Start with Starter
Most popular
Growth Care
For clinics, studios and growing installers.
£199/mo
  • Everything in Starter
  • Local SEO management
  • Google Business Profile optimisation
  • Up to 2 hours of dev time monthly
  • Uptime monitoring
  • SEO monitoring & dedicated account manager
Grow with us
Premium Care
For multi-location operators and high-traffic sites.
£349/mo
  • Everything in Growth
  • Up to 5 hours of dev time monthly
  • Staging environment for safe changes
  • Quarterly UX & funnel audit
  • Dedicated account manager
  • 99.9% uptime SLA
Talk premium
Common questions

Answers, before you ask.

If the answer you need isn't here, the contact form takes thirty seconds and lands directly in our project lead's inbox.

A focused single-service trade or studio site is typically £2,400-£3,800. A clinic, multi-location studio or full booking-driven operator site is typically £4,800-£9,500. Everything is fixed-fee. Care plans start at £99/mo.

A simple website takes 2-4 weeks. Complex custom solutions with booking systems take 6-12 weeks. Every project ships with a fixed delivery date.

Custom WordPress development, theme design, plugin development, WooCommerce stores, website maintenance, API integrations, performance optimisation, local SEO, and Google Business Profile management.

Yes. We build on WordPress with a simple block editor. No coding skills needed. We provide a handover walkthrough.

Yes. WPRobo UK is registered in England with offices in the UK and Pakistan. All client-facing work happens in UK hours.

Yes. WordPress Care Plans include updates, security monitoring, daily backups, and priority support. Plans start at £99/mo.